Scandinavian Chic: September 2012

Tuesday, September 25, 2012

Scandinavian & Chic: STYLEmag - New Magazine Launching Oct 1st!

Went to the pre-launch of STYLEmag today, wich is a print/online concept that will be available on www.stylemag.no AFTER Oct 1st (the official launch date). The concept is also tied together with the fashion portal Fashion Street

Editor in Chief, is the experienced Celine (who also blogs at Hippie Hippie Milkshake). Since it's a style concept, they will also be featuring decor & design, which is getting tighter and tighter with the fashion industry. Wise move, if you ask me! :)

The magazine has more shopping pages than we usually see in fashion mags, and I like it! Green is a must this fall, and I love this preppy page - every single piece is timeless.

Powder tones are also important this season, and will continue into SS13. The nude shades can also be combined with stronger hues like burgundy/bordeaux, fuchsia, emerald green with great success.

Talk about personal style statement! The model is wearing the IT-sweater of the season here in Norway, and has a perfect shade of Kelly green. I usually shy away from IT-pieces, but this one (which is sold out everywhere) is definitely calling my name.

So what are your expectations with this mag? Do you think you'll purchase the first copy?

all images are from my intagram-account: fargerike_dagny

xx

Labels: Mote / Fashion, Norwegian magazines, Scandinavian Magazine Profiles, Scandinavian Magazines, stylemag |

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Thursday, September 6, 2012

base fall/winter 2012/2013

base is Fargerike's inspirational magazine. It's bright, happy and filled to the rim with strong, light and dusty colors. It's a freebie available in our 110 stores spread across Norway. The fall/winter issue was just sent to the printers, and I'm proud of the result.

The cover is showing suite 208 at Grand Hotel, Oslo, that we just designed in Color of the Year 2012 (green) for the Norwegian market.

Styling & design: Christine Hærra, Photo by Sveinung Braathen

Want a copy? Leave a comment in this blog post.

xx

Labels: base, Fargerike, grand hotel, suite 208 |

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Wednesday, September 5, 2012

Danish Niels and Iben did it Again: New Style Generation

Niels and Iben from Denmark has published some amazing books before (both reviewed by SC, Kunst & Karisma, and Nordisk Eksotisk). They just launched an IPAD book series; "New Style Generation". The mission of this new project, is to visit the homes of Scandinavian (mostly Danish) designers and style makers, while they talk about their view on home decoration. The first book is called GEN.ONE, and this is what I think:

The book is filled to the rim with pictures of stunning, Danish homes. I love to see how the Danes (which have usually had very white interiors), are beginning to implement colors, in a chic, gentle way.

Get your copy here for a whopping $ 4.99

This entrance is simply amazing. LOVE how the pale and relaxing blue, is über present, but the look is still very Danish. The architectural details are enhanced by the crisp white. The fashion photograph on the right hand side totally makes the room, and somehow ties everything together (see how the color of her hair is picked up by the wood stool.