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Friday, January 18, 2013

Color of The Year 2013: PURPLE! (Norwegian Market)

Thursday, January 17th, Fargerike announced Color of the Year 2013 for the Norwegian market, and it consists of ten shades of purple (including purpur, a strong indigo, shades of violet, plum and a greyish aubergine)

The concept is divided into three directions, Norwegian Scandinavian, Norwegian Elegant and Norwegian Eclectic, where the first is the most commercial, and the last the least. 

We will of course begin with the least.. ;)

Norwegian Eclectic

This is fun, fearless, COLORFUL, and creative. Smallest in size, but largest in influence.

The purple nuances are warm, strong and powerful. Purpur is the most historic nuance, inspired by the ancient Greeks, who got the color from a specific snail. It goes very well with the stronger colors on the market today, like coral, bright yellow, emerald green and crisp blues.


Gallery walls are a common feature in more eclectic interiors. Here with paintings that are about thirteen a dozen in Norwegian flea markets.


Combining patterns in a nonchalant way. Having fun with mixing and matching. Louise Gray from LFW is a great example of the approach we've seen from the SS13 catwalks.


Old cabinets get new life - here we see a rather conservative example of the Norwegian Eclectic style direction. Most of the elements in this photo are flea market finds. Put together in a new way with new colors makes them relevant and oh so appropriate.


Flowers are a huge source of inspiration


Dots, dots, dots! Again, mixing patterns, and having fun with the decor is key. The "I Love Polkadot" wallpaper, was designed especially for the Norwegian market by Fargerike. The wallpaper is inspired by one of our stylists/interior designers, the very talented Christine Hærra, (her blog is called I Love Polkadot)


Keeping the Norwegian tradition alive, by using classical furniture, but adding colorful and bold elements. Norwegians travel a lot, and get inspired by their journeys across the world.


There's only one rule: "There are no rules"

Norwegian Elegant

Feminine, airy, light, but with a twist.


Vintage furniture from the 30's are highly popular, but with a modern twist. Painting only half the chair, or covering the seat with a glamorous sequin fabric is only natural. Art Nouveau with it's organic   forms and inspiration from nature, is sought after, preferably combined with arab or geometric shapes.  


Grown up and elegant. All the elements are light and airy, except for the floors, who can very well have a dark, dark brown shade (both painted and natural floors)


The food is also tasteful and elegant. Again, light and airy. Gold is the most important metal.


Again, classical vintage furniture paired with a sleek and modern marble table and crisp whites are super fresh with the dusty lavender backdrop. 


The fashion is amazingly feminine. Fabrics like silk, velvet and tulle are key.


The mood board shows the most important elements of the style direction. Three shades of lavender take the main role, while whites, light greys and airy powder nuances makes the color scheme.

Norwegian Scandinavian

Norwegian design has been very influenced by the Danes the past ten years (give or take). The decor has been mainly white, but 2013 will be the year where we're bringing the colors back. We're painting the Danish style Norwegian ;) Being a colorful people, the colors are indeed important, and we're beginning with dusty shades of plum and aubergine.



Dusty Aubergine, paired with copper (main metal) and greys.


Again, clean lines, but color on the wall. We're moving away from the white walls in a rapid speed.


The fashion is also simple and sleak, with a monochrome palette.


Again, we see the Danish simple and sleek lines, but with a bold, geometric wallpaper. This is a super exciting collaboration between Fargerike and the amazing wallpaper/fabric company Thibaut (The oldest on the US market), and the colorway will only be available in select stores, in a superlimited edition (they get 12 rolls each)



The key elements, in addition to the dusty plums&aubergine, are copper, brass, geometric patterns and interesting wallpapers/textiles with texture, and not pattern (like the background).

You can read through the ENTIRE magazine including the complete color palettes HERE


So what do YOU think? Do you have a favorite? And more importantly, do you LIKE purple?

xx

9 comments:

Ashlina Kaposta said...

YES! i love this and i love purple!!!!

April said...

Purple has always been associated with royalty. Finally, we commoners get to enjoy it! Love the décor, the clothes. Lavender anyone?

Dagny, your posts are always fascinating.

April

April said...

Purple has always been associated with royalty. Finally, we commoners get to enjoy it! Love the décor, the clothes. Lavender anyone?

Dagny, your posts are always fascinating.

Natasha @ Northern Light Blog said...

GREAT! you did an amazing job getting this together!!!!!
i would love to see your office inspiration board for this project :) Hint, hint!

Dagny Thurmann-Hoelseth said...

Ashlina - I know, right?? Such a stunning color, with so many nuances to play on. :)

April - Lol! That is so true! And thank you!! :D

Natasha - thank you so much!! Will try to take a pic of it! :D

Therese {moonbeams and cloudberries} said...

Jeg elsker at lilla ble kåret til årets farge. her har en sart lilla vært i puter og detaljer siden tidlig i høst og jeg er fremdeles like glad i dem. En herlig farge dere har valgt og takk for fin inspirasjon. Den prikkete tapeten var kjempeartig :)

Håper du får en fortsatt fin uke Dagny. Jeg har forresten byttet bloggadresse og håper du har lyst til å følge med meg videre til www.moonbeamsandcloudberries.blogspot.com :)

Klem fra Therese

Guro said...

Hei!
Jeg leste nettopp et gammelt interiør magasin hvor det var et intervju med deg angående trender og farger. På bordet ditt har du en ananas i messing(?). Den er så nydelig og jeg lurer på om den er å få kjøpt et sted i dag? Eller kanskje den er antikk.. Fin er den i hvertfall! På forhånd takk.

Dagny Thurmann-Hoelseth said...

Therese - Nydelig navn på den nye bloggen!! Og takk skal du ha, er enig i at det er et vell med vakre nyanser å velge mellom! :D

Guro - Så stas :) Ananasen er en del av et par, og kjøpt på ebay (den er vintage). Du kan sikkert finne noe lignende hvis du søker på "brass pineapple"! :)

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